The world's largest winter festival featuring three days of multi-genre music performances, live action sports, & interactive art exhibitions set in the snowy mountains of Northern California during New Years weekend.
There is an incredible NYE ball drop celebration and the festival has featured acts such as Kendrick Lamar, The Lumineers, Childish Gambino, Flume, Snoop Dogg, Portugal The Man, Major Lazer, Travis Scott, Zedd, Post Malone, Odesza, Khalid, The Chainsmokers, G-Eazy, The Flaming Lips, Wiz Khalifa, Kaskade, Phantogram, & many more.
Monday, November 12th, 2018 marked a milestone in SnowGlobe's future: o the festival was acquired by Viacom and MTV. It is the first year of a longterm partnership that will bring increased exposure and experiences to SnowGlobe, and hopefully redefine NYE programming for the next generation.
"SnowGlobe Music Festival returns to Lake Tahoe for it’s seventh year with a packed lineup to usher in the new year."
- Allison Stubblebine, Billboard Magazine
"Not a typical musical fest, SnowGlobe invites you to chill out, literally, in the snowy Sierra Nevada Mountain surrounds. Hit the slopes by day and witness electro pop performances at night, alongside firework displays, live graffiti artwork and ‘Big Air’ snowboard and ski demos."
- American Express Staff
"There's more to do on the mountain in Lake Tahoe than ski. At the end of each year, SnowGlobe rocks the woods in South Lake Tahoe, California. The festival has both indoor and outdoor concert venues, so you'll want to pay particular attention to putting together a versatile wardrobe."
- Jodi Thornton O'Connell, USA Today
"Taking place in a pristine mountain town, SnowGlobe is a literal winter wonderland, covered in real-life snow and surrounded by majestic trees as lasers, fireworks and light shows fly above the chilly sky."
- DJ Mag Staff
PREVIOUS PARTNERS INCLUDE:
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NEW YEAR'S EVE MOMENT
OFFICIAL PARTNER DESIGNATION
WIFI NETWORK PRESENTING RIGHTS
SALES OPPORTUNITIES AT AVAILABLE P.O.S. LOCATIONS
ON-SITE ACTIVATION FOOTPRINT IN HIGH TRAFFIC AREAS
FEATURED LOGO INCLUSION ON PHYSICAL + DIGITAL ASSETS
ENTITLEMENT RIGHTS (I.E. STAGES, VIP, ACTIVITIES, PROGRAMS, ETC)
EMAIL & SOCIAL MEDIA PROMOTION PRE-FESTIVAL + DURING-FESTIVAL
IDEATION ON CUSTOMIZED PROGRAMS THAT ENHANCE THE EXPERIENCE
CREATIVE CONTENT PRODUCTION THAT PROMOTES THE PARTNERSHIP