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SNOWGLOBE


MUSIC FESTIVAL - SOUTH LAKE TAHOE

DECEMBER 29, 30, & 31, 2018

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SNOWGLOBE


MUSIC FESTIVAL - SOUTH LAKE TAHOE

DECEMBER 29, 30, & 31, 2018

WHAT IS SNOWGLOBE?

The world's largest winter festival featuring three days of multi-genre music performances, live action sports, & interactive art exhibitions set in the snowy mountains of Northern California during New Years weekend.

There is an incredible NYE ball drop celebration and the festival has featured acts such as Kendrick Lamar, The Lumineers, Childish Gambino, Flume, Snoop Dogg, Portugal The Man, Major Lazer, Travis Scott, Zedd, Post Malone, Odesza, Khalid, The Chainsmokers, G-Eazy, The Flaming Lips, Wiz Khalifa, Kaskade, Phantogram, & many more. 

Monday, November 12th, 2018 marked a milestone in SnowGlobe's future: o the festival was acquired by Viacom and MTV. It is the first year of a longterm partnership that will bring increased exposure and experiences to SnowGlobe, and hopefully redefine NYE programming for the next generation. 

Read more here:

Billboard | Variety | New York Times | Washington Post

 

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GALLERY

[CLICK TO ENLARGE]

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DEMOGRAPHICS


DEMOGRAPHICS


ATTENDEES TRAVEL IN FROM:

SAN FRANCISCO - LOS ANGELES - RENO - SAN DIEGO - SAN JOSE - SACRAMENTO - OAKLAND - SAN LUIS OBISPO - SEATTLE - DENVER - CHICO - WALNUT CREEK - BERKELEY

+ 48 DIFFERENT COUNTRIES

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FANBASE LOYALTY:

91% OF 2017 ATTENDEES PLAN ON RETURNING FOR 2018

 

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DIGITAL ASSETS


DIGITAL ASSETS


SNAPCHAT LIVE STORY PROGRAM

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SOCIAL MEDIA

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SNOWGLOBEMUSICFESTIVAL.COM

[ data collected from Sept. 2017 - Jan. 2018 ]

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SNOWGLOBE APP

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PRESS


PRESS


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"SnowGlobe Music Festival returns to Lake Tahoe for it’s seventh year with a packed lineup to usher in the new year."

 - Allison Stubblebine, Billboard Magazine

"Not a typical musical fest, SnowGlobe invites you to chill out, literally, in the snowy Sierra Nevada Mountain surrounds. Hit the slopes by day and witness electro pop performances at night, alongside firework displays, live graffiti artwork and ‘Big Air’ snowboard and ski demos."

American Express Staff

"There's more to do on the mountain in Lake Tahoe than ski. At the end of each year, SnowGlobe rocks the woods in South Lake Tahoe, California. The festival has both indoor and outdoor concert venues, so you'll want to pay particular attention to putting together a versatile wardrobe."

 - Jodi Thornton O'Connell, USA Today

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"Taking place in a pristine mountain town, SnowGlobe is a literal winter wonderland, covered in real-life snow and surrounded by majestic trees as lasers, fireworks and light shows fly above the chilly sky."

- DJ Mag Staff

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PARTNERSHIP OPPORTUNITIES


PARTNERSHIP OPPORTUNITIES


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PREVIOUS PARTNERS INCLUDE:

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HOW CAN WE HELP YOU ENGAGE THE GEN-Z / MILLENNIAL?

We specialize in ideating partnership concepts that resonate with our audience & community. Whether you're interested in data-capture, creating engaging content, or activating a unique experience, we're here to assist in optimizing customer-acquisition, lead generation, and sales growth for the brands we love.

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Our standards for quality partnerships are defined by a win-win-win framework. True value is when our partners, our community, and our guests are gratified.

 

PROMOTIONAL RIGHTS

CATEGORY EXCLUSIVITY

NEW YEAR'S EVE MOMENT

OFFICIAL PARTNER DESIGNATION

WIFI NETWORK PRESENTING RIGHTS

SALES OPPORTUNITIES AT AVAILABLE P.O.S. LOCATIONS

ON-SITE ACTIVATION FOOTPRINT IN HIGH TRAFFIC AREAS

FEATURED LOGO INCLUSION ON PHYSICAL + DIGITAL ASSETS

ENTITLEMENT RIGHTS (I.E. STAGES, VIP, ACTIVITIES, PROGRAMS, ETC)

EMAIL & SOCIAL MEDIA PROMOTION PRE-FESTIVAL + DURING-FESTIVAL

IDEATION ON CUSTOMIZED PROGRAMS THAT ENHANCE THE EXPERIENCE

CREATIVE CONTENT PRODUCTION THAT PROMOTES THE PARTNERSHIP

WINTER WEAR MERCHANDISE COLLABORATIONS & LICENSING

MOBILE APP INTEGRATION + PUSH NOTIFICATIONS

TICKET ALLOTMENT + HOSPITALITY

ARTIST/VIP GIFTING

& MORE!

 

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CONTACT


CONTACT


COREY ARMEND

VP STRATEGIC PARTNERSHIPS & BUSINESS DEVELOPMENT

COREY@SNOWGLOBEMUSICFESTIVAL.COM

 

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