Live Streaming


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Live Streaming


2018 is a record breaking year for video live streaming.

 

coaCHELLA // 43.1M views  + 458K concurrent viewers

DRAKE, TRAVIS SCOTT, NINJA // 628K concurrent viewers

FIFA WORLD CUP // 9.1M concurrent viewers

 

People are accessing events from anywhere in the world with mobile devices.

The New Frontier


The New Frontier


 

It's no question that the festival industry is undergoing changes. 

Yes, SnowGlobe welcomes 60,000 people over three days, but the home run is in our content that can scale to millions more during and after the festival.  Live performances, happenings, behind-the-scenes, exclusive view points, and video-on-demand is the new frontier for SnowGlobe (and our partners) to develop added revenue streams and media value. We have a vision to turn SnowGlobe into a content company with a live event.

 

EXAMPLE #1:

A glimpse into the sales materials presented to Yahoo! to host live streams for select festivals. 

 

EXAMPLE #2:

A glimpse into the the branded content distribution process for select festivals via their promoter's digital assets. 

 

EXAMPLE #3:

Festivals like Coachella produce video-on-demand segments of live performances that viewers can watch up to 30 days after the event - further driving website traffic, partnership impressions, and artist exposure. 

N.Y.E.


N.Y.E.


Americans tune into New Year's Eve.

 

ABC, RYAN SEACREST // 25.6M

FOX, Steve harvey // 8.5M

CNN, Kathy Griffin // 3.2M

 

Who's tuning in?

adults who prefer cable networks & are Fans of generalized pop music: 

[ most of these are not considered current headlining acts... ]

Mariah carey - little big town - pitbull - britney spears - kelly clarkson - imagine dragons - charlie puth - florida georgia line - camila cabello - shawn mendes - nick jonas - justin timberlake - bebe rexha - sugarland

 

Who's left out?

Gen-z & millennials who are cable-cutters & Fans of: 

[ the acts in bold have performed at SnowGlobe... ]

DRAKE - DIPLO - CARDI B - TRAVIS SCOTT - MIGOS - the chainsmokers - KYGO - Kendrick Lamar - TYLER, THE CREATOR - DISCLOSURE - THE WEEKND - g-eazy - MARSHMELLO - KHALID - KeHLANI - post malone - DJ SNAKE - flume - brockhampton - odesza - A$AP ROCKY - illenium - ANDERSON PAAK - ZEDD

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Our analysis:

Combining the above with the fact there is not a West Coast NYE celebration and that SnowGlobe is a proven concept, there is a real media programming opportunity to disrupt the traditional NYE tune-in.

 

Oh, and P.S.

We have a proven media concept derived from our past three years as a SnapChat Live Story tent pole. 

121M global views // 13M unique GLOBAL viewers // 8.4M UNIQUE US VIEWERS

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