Yes, SnowGlobe welcomes 60,000 people over three days, but the home run is in our content that can scale to millions more during and after the festival. Live performances, happenings, behind-the-scenes, exclusive view points, and video-on-demand is the new frontier for SnowGlobe (and our partners) to develop added revenue streams and media value. We have a vision to turn SnowGlobe into a content company with a live event.
A glimpse into the sales materials presented to Yahoo! to host live streams for select festivals.
A glimpse into the the branded content distribution process for select festivals via their promoter's digital assets.
Festivals like Coachella produce video-on-demand segments of live performances that viewers can watch up to 30 days after the event - further driving website traffic, partnership impressions, and artist exposure.
[ most of these are not considered current headlining acts... ]
[ the acts in bold have performed at SnowGlobe... ]
Combining the above with the fact there is not a West Coast NYE celebration and that SnowGlobe is a proven concept, there is a real media programming opportunity to disrupt the traditional NYE tune-in.
Oh, and P.S.
We have a proven media concept derived from our past three years as a SnapChat Live Story tent pole.
121M global views // 13M unique GLOBAL viewers // 8.4M UNIQUE US VIEWERS